Collaborate with influencers In the first campaign of the platform’s kind, Ralph Lauren ran a campaign to promote the U.S. Open. It all depends on the niche (general topic) of your videos and how important your followers view you. Even for brands with smaller marketing budgets, influencer-led TikTok campaigns offer a cost-effective and creative solution to drive engagement and awareness in a short period of time. ), as TikTok offers only one brand to take over a category per day. Here are a few good examples of brand partnerships on TikTok. The app’s viral, quick-hitting potential and massively popular influencers make it an ideal venue for sponsored content that can drive sales, awareness and engagement faster than any other platform. If your brand isn’t already running TikTok influencer marketing campaigns, it’s time to jump on board. Overall, TikTok is available in 150 markets and in 75 languages. After all, you aren’t just looking for any influencer — you’re looking for an influencer that would be a good fit for your brand. In 2018, the app was downloaded more than 660 times and an additional 188 million in Q1 2019 alone. The export contains all the data that you need if you want to reach out to them. TikTok is an extremely popular platform, especially among the younger demographic of teens and young adults. It must be hard trying to rank when your company name is the same as your industry. 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It’s not as if there was a section in the Yellow Pages (either online or in its paper format) listing influencers in your niche. Also, pay attention to the size of the influencer’s audience and if they’re able to engage with followers in a meaningful way. recently did a brand partnership with Uber Eats. Get Started with TikTok Influencer Marketing, Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), Click to share on Pinterest (Opens in new window), Click to share on Pocket (Opens in new window), Click to share on Telegram (Opens in new window), Click to share on Reddit (Opens in new window), Click to share on LinkedIn (Opens in new window), 5 Brands Who Gave Amazing Responses to Negative Tweets (and What You Can Learn from Them), 7 Startup Marketing Ideas to Grow Your Audience in 2021, 6 Ways To Thank Your Customers On Social Media, Product Update - Master Calendar, posts from all of your Social accounts, Product Update - Pro Edit Composer with Advanced Composing Options. Honey has embraced the Chinese philosophy of continuous improvement to enable us to work better and faster. They use a six-step full-service process: Viral Nation makes a point of including category exclusivity and content licensing in all their campaigns. Get matched to 3 Leading Agencies for Your Next Campaign. Inevitably there are also Asian-based influencer platforms and agencies that recognize the value of TikTok, more so than most western platforms and agencies. However, all the rest of the platforms covered here refer to TikTok somewhere on their website. This made influencer marketing labor intensive, and difficult for the average business wanting to become involv4ed. Run Award Winning Influencer Campaigns on TikTok, Get matched with up to 3 Leading Influencer Agencies. For example, DSW recently launched its #TooManyShoes hashtag challenge on TikTok, enlisting the help of five influencers. Even so, TikTok threatens to upend part of Facebook’s hard-earned success through its simplicity and virality. They aim to help brands reach, engage, and convert people. They provide premium influencer campaign management services, including product placement outreach and influencer event management. You can check the demographics (country, age, gender), verify the performances compared to similar influencers. Users can upload and share videos up to 15 seconds in length, and often feature lip-syncing, dancing, pranking, among many other comedic acts. Search, filter and analyze influencers among10M+ accounts with 20+ search criteria.Run successful influence marketing campaigns. Additionally, TikTok is more popular on Android than iOS, with many times the number of downloads seen on Apple devices in 2018. Indeed the only platform I saw openly promoting TikTok influencer discovery was Fanbytes, who wrote about, How Fanbytes Works with TikTok Influencers. Whether it’s your first time doing influencer marketing on TikTok or you’re looking to optimize your strategy, you can partner with an experienced influencer marketing agency to launch an impactful TikTok influencer campaign. Obviously will advise you of this, and help you find the ideal influencers for your campaign. You'll only see the first page though but you will be able to see the full potential of Tokfluence. When users land on the hashtag challenge page, they can click on either the Videos tab or Explore tab. Brands can expect to pay $50,000 per day for a brand takeover with five million impressions guaranteed. Another unusual way to find influencers on Aspire IQ is to match content to an image you provide. Can I export influencer's data such as email etc. The video was a smart way to market to Charlie’s many followers, who love the singer’s ability to compose on the spot. Here, Zach gives his followers a glimpse behind the scenes, showing viewers how he used the Video Leap app to create one of his whimsical videos. Although TikTok initially limited the videos people made to just 15 seconds, you can now also make or upload videos of up to 60 seconds. Twitch sets itself apart from all other social media channels as a livestreaming platform. They are only interested in influencers who can demonstrate some talent and can communicate with their followers. At the bottom, you will see '15s' highlighted. However, influencers need an account on the platform to be able to participate in campaigns. Anyone can become a TikTok influencer. They recently uploaded this infographic to their Facebook page: © 2020 Crowdfire Inc. All rights reserved. Despite its recent setbacks, TikTok has become the fastest-growing platform in the world – downloaded more than two billion times in two years. 3. But no set number defines whether you are an influencer or not (on TikTok or any other social network). Whether you’re looking for a blueprint for your own campaign or simply looking for inspiration, explore highlights from some of the top performing TikTok influencer campaigns. Make Honey observe how this provides opportunities for marketers, including brand takeovers and sponsored # challenges. It’s the same basic principle that drives influencer marketing on other platforms: Essentially, a brand partners with an influencer and that influencer creates relevant content to drive their followers back to the brand. They believe TikTok to be a serious contender for the top platform to watch in 2019. You can find more daily marketing tips from her at Leveraging the sponsored hashtag challenge feature, the campaign aimed to hit all levels of the funnel. Create dances featuring your music. WeQ INFLUENCERS creates influencer marketing endorsement campaigns that place brands in front of targeted social media audiences globally. They recognize that TikTok is one of the most downloaded apps on the App Store and Google Play, boasting over 500 million monthly users across 154 countries.