I don’t know about you, but I’d like more than 10 percent of the people I talk with to remember me. 10 BEST PRACTICES FOR SOCIAL MEDIA 6 roanoke Times: “A blog or message board posting is akin to having a personal conversation in a very public place. Of course, a powerful social media management tool that can monitor all mentions of your brand, so that you can catch them in time and respond promptly. In fact, Facebook posts with images get 2.3 times more engagement than those without. To create valuable content and satisfy your followers, it’s vital you know them. Success with building community via social media is not an end result; it is a process. Unsurprisingly, 73% of marketers claim social media has been effective for their business. hbspt.cta._relativeUrls=true;hbspt.cta.load(3919677, 'da0f248d-18dd-41fe-b102-7dcd66e13ec4', {}); 111 Centerville Rd., Lancaster, PA 17603 Access the Social media marketing strategy workbook. “Give to get” – Successful social media marketing programs involve listening and participation. Each Tufts Facebook page should have at least two staff or faculty members as admins. Automate repetitive manual tasks that waste time. Use this information to better understand your audience and to inform content decisions. Home / Marketing & Branding / Social Media / Social Media Best Practices. Match analytics information against content and engagement to determine what caused certain results. The questions are endless. Just like other marketing activities you engage in, social media requires its own set of best practices to get the results you desire. creating content for social media and engaging in real-time with your audience. What practices can help you get the best out of your social media campaigns? Managers of blogs at Tufts should be able to check on the blog at least once a day and should have enough content to post consistently. Social Media Best Practices: Start with a plan, not tactics. Each social media platform has different media content capabilities and strategies – for instance, the blog link you post on Facebook isn’t going to get much (if any) traction if you post it on Instagram. Posting consistently not only improves engagement, but it also keeps your audience happier. Promote your group to your personal LinkedIn network or by posting the group URL on external websites and marketing materials. She’s a hugely connected and highly influential entrepreneur. Below we’ve broken down some key topics and best practices when it comes to social media for political campaigns. Here’s an example of one of our local Lancaster clients—Tangles Salon—following best practices with their social media marketing. Measurement and analytics are key to assessing your success in social media. . If you have a video a day or a video a month, either is fine. Having a personality and a voice will help you build your audience. Facilitate group discussions by posting useful information and prompts for future discussions. While there are a million variations of social media content out there, they fall into a few basic types of content: No matter how much you think you know about social media, there’s always room to grow. Be sure to include “Tufts” or “Tufts University” tags. Establishing and then deserting or not regularly checking a social media channel is not allowed at Tufts. Photos can be shared on Facebook and Twitter and other social networking sites. This goes back to the concept of “don’t post for the sake of posting.” People will remember how you made them feel, so show them that there are real people behind your business. Facebook is the largest social media platform on the market today—if you don’t have a Facebook page for your business, you’re already doing yourself a disservice. Here are a few things you can do to make sure your Facebook Business Page is well-optimized and has good SEO practices in place: After Google, YouTube is the second most-used search engine on the internet. When it comes to creating social media content, the amount of knowledge and choices can seem a bit overwhelming. Just give us call. Finding your voice and figuring out what your audience is interested in is also key. A social media calendar is a great tool for helping you stay organized with posting. It’s better to have less content with higher quality than to have more content with a lower quality. Login at least once per day to check on the page and monitor check ins, tags and comments; posting content 3-5 times each week is reasonable. A HubSpot study found that marketers spend over three hours on routine social media tasks every week. For instance, Brandwatch found in a study that 96% of untagged brand mentions get no response. When people visit your website but fail to convert, you can send advertisements to them based on the pages they visit. Twitter encourages frequent updates, engagement and retweeting content. If handled carelessly, you can have a PR disaster for your business within the blink of an eye. When you carry out research on your ideal audience, it becomes easier to understand their pain points and messages they can resonate with. You can spend all day on social media but that's no guarantee of better social media performance. ; i.e. Unsurprisingly, 73% of marketers claim social media has been effective for their business. Accounts at Tufts should have enough content to post each day. Due to copyright issues, you should only post your own original photos to Flickr. If your customers know you post new products every Friday at noon, they’re more likely to return to your page to get the content they’re looking for. But without a social media strategy, you simply have no chance. Also, remember that social media algorithms are more interested in how much people engage with your content, not how much you publish. There are also free services available for tracking Twitter and Instagram metrics. It’s very fast paced, but if optimized correctly, your social media content can get a nice boost from trending topics: LinkedIn is a great space for professionals and businesses to connect and share content. Visual content drives engagement. Do you sometimes see pages that post five times a day for three days straight, and then go silent for a week? It’s definitely a social media management tool. What kind of posts should you create? Lilach Bullock is highly regarded on the world speaker circuit, Lilach has graced Forbes and Number 10 Downing Street. Here are a few big ones: Promotion, sharing, and interacting – these are the three parts of a balanced social media content strategy. How fast you reply could encourage (or discourage) a potential customer about your business. Listed in Forbes as one of the top 20 women social media power influencers and was crowned the Social Influencer of Europe by Oracle. Check out her site Lilach Bullock or connect with her on LinkedIn, Turbocharge your results with this toolkit containing 12 resources. Furthermore, user-generated content is a popular form of content your audience will love. Be personable and accessible, while keeping in mind the guidelines offered here. Assign social media tasks to team members or freelancers. That’s why you have to invest in paid advertising. Other forms of content that work well are quotes, blog posts, and promotional offers from your business. For DIYers, you can also use tools like Canva to create social media content specifically catered to different platforms. Here are some you should follow: Trying to satisfy everyone on social media means you’ll satisfy no one. Which social media platforms should you post on? Every post, review, and check-in on social media needs acknowledgment. Not only will this help you build your audience and keep them engaged, but it will keep your social content fresh and add variety to the types of content you post. Every community is different. As a newsroom employee, everything you say or write or do can and will be viewed in light of your connection with the newspaper.” People love brands who are authentic, personable, and make them feel something. For businesses that win on social media though, it can be rewarding. People expect less frequent posts from pages on Facebook. Social Media Best Practices for Nonprofits – A Comprehensive Guide 25 proven social media strategies to grow your following and drive action.