The Kroger Co. has launched Simple Truth Emerge plant-based fresh meats, extending its flagship natural/organic own brand into one of the nation’s fastest-growing food categories. “Kroger anticipates interest in plant-based products to continue to grow in 2020, with the category being one of the key drivers of our natural and organic sales.”. Je nach deinem Kalorienbedarf sind deine Angaben höher oder niedriger. Kroger said Simple Truth Plant Based was unveiled Thursday by Gil Phipps, vice president of Kroger Our Brands, at the Good Food Conference in San Francisco, where he was a featured speaker. Comprehensive nutrition resource for Simple truth Plant Based Sausage Meatless Kielbasa. We recommend investing in a kitchen thermometer like the Habor Meat Thermometer to ensure your food is thoroughly cooked. And the collection will include easy-to-identify packaging featuring a distinct icon that will help customers locate the items as they navigate through store aisles or when shopping on "Kroger continues to be at the intersection of plant-based curiosity and culinary innovation. The Kroger Co. announced it launched a new Simple Truth Plant Based collection. This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Personalized health review for Simple Truth Plant Based Sausage, Meatless Kielbasa: 250 calories, nutrition grade (B plus), problematic ingredients, and more. * Prozentangaben/Tag beziehen sich auf eine Tageszufuhr von 2.000 Kalorien. The products provide 20 grams of pea-based protein per serving. © 2020 Pulse 2.0 LLC. Related: Kroger unveils Simple Truth plant-based food line. All rights reserved. ©2020 Fitbit, Inc. Alle Rechte vorbehalten. The Simple Truth collection was unveiled by Kroger Vice President Branding + Marketing + Our Brands at Gil Phipps at the Good Food Conference in San Francisco. “Kroger is at the intersection of plant-based curiosity and culinary innovation. The retailer first announced the plant-based line and gave a sneak peek last September at the Good Food Conference in San Francisco, where Gil Phipps, Kroger's vice president of Our Brands, spoke on a panel on the burgeoning plant-based foods market. Pulse 2.0 is a leading national technology and business news publication located in Ann Arbor, Michigan. As more of our customers explore and embrace a flexitarian lifestyle, Simple Truth Emerge is a fresh innovation that provides a flavorful meat alternative that cooks comparably,” Phipps commented. 2%, Eisen  “Taste is and will always be our number one focus, and you can expect Kroger to continue to invest in this category as we are committed to providing our customers with products that support their eating preferences and health and wellness goals.”. And they often promote animal welfare and reducing environmental impact as commonly-cited reasons. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. “We are thrilled to see Kroger continue to embrace plant-based foods, particularly plant-based meat in this way,” explained Bruce Friedrich, the co-founder and the executive director at The Good Food Institute. Simple Truth Meatless Kielbasa packaging. “It’s a defining moment when America’s largest grocer launches an entire collection of plant-based meat and dairy products and is clear proof that plant-based has truly gone mainstream. /sites/all/themes/penton_subtheme_supermarketnews/images/logos/footer.png. Overall, the Simple Truth portfolio includes more than 1,550 natural and organic products, with new items launching monthly, Kroger said. National brand launch follows 60-store, three-state pilot, Whole Foods Market serves up Thanksgiving Day turkey insurance, Variety and convenience liven up the meat case, Survey: Thanksgiving grocery shopping plans unshaken by pandemic, USDA announces additional $500 million for food box program, © 2020 Informa USA, Inc., All rights reserved, Walmart to light up the holidays with live drone shows, Online grocer Farmstead goes live in Charlotte, expanding to Raleigh-Durham, Cost of traditional Thanksgiving dinner at home drops more than $2, Online grocery shopping still a mainstay for COVID-concerned consumers, Southeastern Grocers moves forward with IPO, Bigger customer base portends more growth for U.S. online grocery market, Retailer of the Year: A New Chapter for Albertsons, Family meals take on renewed value amid pandemic, Kroger, PBFA pilot plant-based meat section, Kroger unveils Simple Truth plant-based food line, 16-week merchandising test with the Plant Based Foods Association (PBFA), Simple Truth Plant Based collection that Kroger launched last fall, Allowed HTML tags: