Mattress leader partnering with Switzerland’s HeiQ Group, which developed a textile proven effective in Europe against bacteria and viruses. A few weeks later it launched a platform in conjunction with Relief Bed International to facilitate further donations. HeiQ Viroblock™ was recently independently tested as 99.99% effective in 30 minutes against SARS-CoV-2 by a leading Australian infection and immunity research institute. 24, 2020, 11:08 ... News News on Bonds; All News; Markets Insider. About Serta Simmons Bedding, LLC: Serta Simmons Bedding, LLC is the leading sleep company and the largest manufacturer, marketer and supplier of mattresses in North America. SSB operates 27 plants in the U.S. and Canada. The brands are distributed through national, hospitality, and regional and independent retail channels throughout North America. Warning: this site requires Javascript to be enabled for all content to be accessible. Serta Simmons Bedding Developing U.S.’ First Antiviral Mattress. If approved, SSB plans to utilize HeiQ Viroblock across much of its industry-leading portfolio of brands, which includes Serta, Beautyrest and Tuft & Needle. Tests conducted at the Peter Doherty Institute for Infection and Immunity showed that COVID-19-causing virus samples concentrated on fabric treated with HeiQ Viroblock were 99.99% reduced. They can persist and stay infectious for days on textiles, such as traditional mattresses. With a total capacity of 35,000 tons per year HeiQ manufactures in the USA, Switzerland and Australia serving its chemical specialties in over 60 countries worldwide. Serta Simmons Bedding (SSB), the nation’s largest mattress manufacturer, will sit out the summer and winter home furnishings Markets in Las Vegas. SSB also owns Simmons® and Tuft & Needle® direct-to-consumer mattress brands. Content provided by Serta Simmons: Mattress leader Serta Simmons partnering with Switzerland’s HeiQ Group, which developed a textile proven effective in Europe against bacteria and viruses. News about serta-simmons-bedding – News Break. About Serta Simmons Bedding LLCSerta Simmons Bedding, LLC is one of the largest manufacturers, marketers and suppliers of mattresses in North America. Mar. Serta Simmons Bedding Opens New Manufacturing Plant in Windsor Locks, Conn. Beautyrest Presents: Max Richter’s Sleep Set To Make Its North American Debut At SXSW, Beautyrest® Launches New Beautyrest Platinum™ And Beautyrest Complete™ Lines, Serta® Unveils New iComfort® Mattress Collection Using Latest Hybrid Technology at Las Vegas Market, Serta Simmons Bedding Issues Outlook For 2018 U.S. Sleep Market, A Look at Hurricane Maria from Our Puerto Rico Employees, Beautyrest Names Anomaly As Its New Agency Of Record, Serta Simmons Bedding Opens New Manufacturing Plant in Houston, Serta, Inc. 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We have been defining and refining the world of sleep since 1870 and every day we continue to give people the sleep they need to live the lives they want. A few weeks later it launched a platform in conjunction with Relief Bed International to facilitate further donations. Warning: this site requires Javascript to be enabled for all content to be accessible. Serta Simmons Bedding Developing U.S.’ First Antiviral Mattress, Serta Simmons Bedding Closes Previously Announced Deleveraging and Liquidity Enhancing Transaction, Serta Simmons Bedding Enters Into Agreement with Majority of Lenders on Deleveraging and Liquidity Enhancing Transaction, Relief Bed International Teams up with Serta Simmons Bedding to Donate Thousands of Pillows to US Relief Organizations, Serta Simmons Bedding Appoints Shelley Huff as CEO of Tuft & Needle and EVP of Direct to Consumer, CHOICE HOTELS JOINS SERTA “STAY HOME, SEND BEDS” INITIATIVE, ENABLING LOYALTY MEMBERS TO DONATE POINTS TOWARDS HOSPITAL MATTRESS DONATIONS, Serta Launches “Stay Home, Send Beds” Program to Facilitate Bed Donations for U.S. Founded in 2005 as a spin-off from the Swiss Federal Institute of Technology Zurich (ETH), HeiQ is a leader in textile innovation creating some of the most effective, durable and high-performance textile technologies on the market today. Based in Atlanta, SSB owns and manages the two best-selling bedding brands in the mattress industry: Serta®, which has five other independent licensees, and Beautyrest®.