Coca-Cola Co. KO, +6.30% said Thursday its Powerade brand is adding two new zero-sugar products to its sports-drink lineup, the first expansion of the Powerade portfolio in over a decade. For the first time in over a decade, POWERADE is offering consumers something new, with two new zero-sugar innovations that offer practical hydration solutions – plus a new packaging design – to meet the evolving needs of sports drink consumers. Powerade just released new products for the first time in over a decade: The last new product from the brand was sugar-free Powerade Zero in 2007. The product comes in miixed ... including classic Powerade and Powerade Zero Sugar, will feature the new design elements. The new Powerade Ultra … The new sporty packaging is inspired by its proprietary POWERADE ION4 Advanced Electrolyte System, followed by the rollout of POWERADE ULTRA… Powerade Ultra is for people who are more focused on building strength.