PDF | This article examines the way that Internet marketing strategies and practices are used in the hotel industry. This particular sector has been transformed over recent years, by advances in technology which in turn have changed consumer’s buying habits. When it comes to marketing in the hospitality industry, remember the customer is what matters - you need to cater to what they want and the above methods are an excellent way to gain insight. The report begins by discussing the main processes in sales and marketing, and providing up-to-date examples of sales and marketing programmes within the industry. innovative marketing mix on the performance of hospitality industry enterprises . The hospitality industry includes many sectors like Hotels, Hostels, Asingle chapter, which introduces the key concepts of marketing in the hos-pitality industry, including market demand, the marketing concept, the special characteristics of service industries, the PESTE environment and the hospitality marketing mix. The hospitality industry includes many sectors like hotel industry, being a direct beneficiary of the growth in the economy This part of the text consists of eight chapters and discusses all Part B: Pre-encounter marketing. KEYWORDS ARTICLE HISTORY otel industry, hospitality, innovation, innovative hotel marketing mix, sensory marketing Received 20 May2016 Revised 29 July 2016 Accepted 13 October 2016 PDF | Digital marketing is the promotion of products or brands through online. Indian tourism and hospitality industry has emerged as one of the key drivers of growth among the services sector in India. 10447. A Study on Marketing Mix of Hospitality Industry Dr. Shreya Bhargav* Abstract: Indian tourism and hospitality industry has emerged as one of the key drivers of growth among the services sector in India. Kang, Juhee, "Social media marketing in the hospitality industry: The role of benefits in increasing brand community participation and the impact of participation on consumer trust and commitment toward hotel and restaurant brands" (2011).Graduate Theses and Dissertations. marketing within the hotel industry. Here you find 16 upcoming hospitality marketing trends within the hospitality industry for 2021. 10 general & 6 COVID related trends. Keep your customers returning and welcome them back when they do – with effective marketing strategies you’re one step closer to business success!