Issa Sanogo, (MAF Project Coordinator) It includes health, fashion trends, demographics, age group, gender ratio. The kind of research you conduct varies depending on your analysis’ purpose. This is a partial preview of the docu…, 0% found this document useful, Mark this document as useful, 0% found this document not useful, Mark this document as not useful. You can look at past problems to decrease future risks. Use your analysis to see if you can make any of your business processes more efficient. Itâs also called positioning mapping, because it shows the position of your brand, product, or service mapped against that of your competitors. When you start a business, do you just wing it? Which of your competitors fall into the same cluster as your firm when it comes to their pricing strategy?