For the past 25+ years, The Motley Fool has been serving individual investors who are looking to improve their investing results and make their financial lives easier. Businesses also report that even a 5% increase in customer loyalty can have a big impact on their annual profits. Learn how using our software-specific feature walk-throughs and how tos. So when you screen SEO agencies and consultants, ask about their local search experience and results helping small local companies. The Motley Fool has a Disclosure Policy. Just as influencers make an impact on social media marketing, you can use your local influencers in the same way, whether they are online or in-person. It builds good connections with customers when you’re able to offer rewards for their loyalty. With one billion active monthly users, Instagram provides plenty of opportunities for brand awareness. Enter your business’s address as the central location. You’ll meet plenty of people, establish goodwill by doing something good, and build brand awareness. That’s why our editorial opinions and reviews are ours alone and aren’t inspired, endorsed, or sponsored by an advertiser. Let’s take a look at some of these local marketing strategies. One is to produce the event yourself. Consumers like to research a business before engaging with it, and that research usually involves a visit to the company’s website. It’s about taking a more targeted approach with your audience and doing it in a manner that seems more personal. Above all, remember to tidy up your online listings and create a Google My Business account, brush up on your customer service, and connect with your community through events and partnerships. The Google trick above helps you understand what other keywords form this search’s particular cluster. All rights reserved. Mobile marketing is still underused by local small businesses, so now is a good time to leap ahead of competitors by following these suggestions. Try targeted hyper-local keyword with specific city, neighborhood or even street names in them. We examine how well software options perform in the areas that matter most, including features, pricing, and support. Another example: a local family restaurant might tell their business history in autographed photographs hung on the wall. But unless you can compete with those huge, Chances are, you’re not one of those brands.Â. Social media enables anyone to post comments and reviews online that may be unfavorable to an organization. KWFinder is another good option. If your community has a need that your business can help meet, why not partner up? Pitch the idea to your local station as a way to benefit their viewers. Partnering with other businesses in complementary but noncompetitive industries is a great local marketing strategy to expand your network. Mobile searchers are the holy grail in local marketing. One potential resolution to this is use your own name when placing comments on blogs. Other small businesses in your town or city may need your products or services. There are a few options to consider based on the type of business and site you offer. Mobilize your website. We cover the benefits of both because they can streamline your marketing tasks. There are plenty of examples out there to work from, such as Dunkin’s “DDPerks” program. Then include a hyper-local keyword. In other words, create category pages merchandised with local goods and content to target your local consumers. So, here’s how you can localize your paid marketing efforts: In the case of The Yard, they used a special style of writing that target local, creative millennial types looking for a coworking space: Check out how NaturallyCurly does this with their FrizzForecast. Depending on your audience, animated emails have the power to boost engagement and tell a story. Hit “Check In” when creating a new post and enter information including location. Freshworks CRM software caters to businesses of all sizes. For one reason specifically: Google algorithm uses a searcher’s location to serve up relevant local businesses. Let’s take a look at some of these local marketing strategies. Choose the routes that you would like to mail your promotion/coupon to. If you’ve worked with clients or served customers in the geographic area you’re looking to target, a testimonial or review from them could go a long way. Mixing and matching the items on this list can help you build the perfect toolbox of local promotion techniques. Offer a bonus to non-sales staff for referring new customers. The Ultimate Guide to Building Virtual Teams. In addition, research the competition. Currently writing content to help a client rank and I found this very helpful. How Brand Visibility Increases Brand Equity? “Google’s Latest Initiative Seeks to Put 63 Percent of Local Businesses on the Map“. Easily save this report to your computer or print it at any time. Local … This means you’ll want to focus on tools that will help with your Search Engine Optimization (SEO). As more users turn to mobile devices and voice-activated search to interact with the web, search terms will sound more like natural phrases you’d hear in conversation, not formal terms we’d apply to our brands or products. However, 48% of those surveyed expressed a lack of trust in the quality or veracity of online reviews. 3 minute survey A high-quality backlink is basically an endorsement from a trusted source. While this is a great suggestion for smaller businesses that want to target larger metropolitan areas and the surrounding suburbs, this still doesn’t address the issue faced by national brands. Here’s an example of how GrubHub made use of ad space within a local newspaper like the Philadelphia Metro: An overwhelming majority of consumers (88%, to be precise) want businesses to advertise special discounts and deals for their returning customers. Create location-specific pages and posts and then center those around more expansive regional keywords. Showing up in local websites and blogs ensures your business will show up in other searches online with a relevant local connection. Local search marketing specifically refers to techniques to ensure a business gets found in search results, location pages and online maps by potential local customers.eval(ez_write_tag([[468,60],'smallbiztrends_com-medrectangle-3','ezslot_3',149,'0','0'])); Local businesses may get 100% of their customers from within a few miles.