Developments in information technology have radically enhanced accounting systems. Propels Marketing and Business Growth. From an external communication point of view, a business will use new technology to advertise and break into new markets. A business will use technology to speed up communication or information flow among these parties. Communication is a very essential in business development. Communication has become an easier, cheaper, and faster system with the help of information technology. IT helps companies innovate, grow and reach new customers. Externally, technology has made communication easy and ubiquitous. Importance of Communication: Effective communication is vital for efficient management and to improve industrial relations. Communication involves the flow of information among business partners, consumers, distributors and employees. The uses of communication technology by business . Information communication and technology has drastically altered the way in which business is performed. The importance of technology in society and business can be seen in how technology expands the reach and efficiency of many forms of internal and external communication. Now, most companies used accounting information systems in running their operations. The modern economy places a premium on the acquisition, processing and proper use of information in all its forms and formats. Forward thinking enterprises advertise digitally with a view to drive traffic. Nowadays, communication technology in its various forms is being used by businesses for a wide range of purposes. Skype is one helpful application that allows users to … Field sales representatives and technicians, for instance, no longer have … The importance of information technology in business has evolved impressively in the last two decades. Using the internet, people can speak to each other all over the world using video conferencing.