That's a price increase of 3,166 percent, in case you were wondering. [31] The Grand Canyon officially banned bottled water in 2012. In fact, it is actually plain old tap water that is "purified," bottled, and marked up an insane amount — according to The Independent, half a liter of tap water in 2004 cost about 3 pence, while a half-liter bottle of that same water labeled as Dasani cost 95 pence. While company execs were probably thinking of spunk in the sense that we use it in the U.S., to mean spirit or courage, in the UK it has a different meaning entirely. In Ireland, it is marketed as Deep River Rock. Straw-less lids. After some analysis, it seems that the Dasani water is only tap water from the mains supply in Sidcup, Kent. If the fact that Dasani's humble origins so closely resembled a sitcom episode wasn't bad enough, the Coca-Cola company made a truly snicker-worthy error with the slogan it chose to advertise Dasani. DASANI® uses reverse osmosis filtration to remove impurities before enhancing the water with a special blend of minerals for the pure, crisp, invigorating taste that's delightfully DASANI®. [28] Coca-Cola plans to eventually switch to 100% bio-plastic bottles. The flavored beverages are sweetened with sucralose. [22] This will not entirely replace their production of plastic bottles. What's more, it doesn't contain any cancer-causing chemicals, which is always a plus. The company claims it is considering whether to relaunch Dasani in the UK, […] It was introduced to the Chilean market in 2005, including releases in regular, lemon and tangerine flavors. The item is sold within various market places and other convenience stores throughout the area. Not only did Dasani never return to UK shores, but the product also had to cancel product launches in certain other areas of Europe. [5] Although Coca-Cola never implied that the water was being sourced from a spring or other natural sources, they marketed it as being especially "pure". It was also released under the name Ciel Dasani in Mexico in four flavours: lemon-cucumber, papaya-carrot, grapefruit and mandarin-green tea, but it was discontinued in 2006. Dasani was launched in the UK on 10 February 2004. It is, in fact, a well-known slang term for semen. Dasani is sourced from local municipal tap water supplies,[12] and then filtered in bottled water plants before being bottled. As marketing expert Allyson Stewart-Allen told the BBC, after that ill-timed recall, it proved "next to impossible for Coke to relaunch Dasani in the UK.". Unlike other plant-based packaging, the bottles are compatible with standard recycling plants and represent up to a 25% reduction in carbon emissions compared to standard water bottles, though this still represents 2000 times the energy usage of tap water.[3]. The first Dasani bottling plant in Canada was Calgary, Alberta. In 2020, Dasani will premier new labels for their bottles with instructions on recycling, referred to as "How2Recycle" labels. Five years after its 1999 launch in the USA, Coca-Cola had achieved a marketing miracle with its Dasani bottled water. They compared the marketing of Dasani water to an episode of the British sitcom Only Fools and Horses in which the main characters, in a get-rich-quick scheme, attempt to sell bottled tap water from their home in Peckham and sell it as "Peckham Springs" water. Coca-Cola announced they would be distributing Dasani water in new packaging made of 30% plant-derived plastics. United Kingdom. It was released in Colombia in late 2005 with their three regular flavors. It is one of many brands of Coca-Cola bottled water sold around the world. This led the Food Standards Agency (FSA) to request Hillingdon trading standards officers to launch an investigation into whether the claim was accurate.[8]. [16] Dasani also bottles internationally, in locations such as Kent in the United Kingdom[17] and Malaysia. [14] It has been found that bottled water, Dasani included, may be no cleaner than tap water. Unfortunately, they made another misstep in comparing it to "a technique perfected by NASA to purify fluids on spacecraft," since those fluids NASA was purifying included another bodily secretion not known for its drinkability — urine. In fact, one Coca-Cola-owned water product that's selling quite well there is Glaceau Smartwater, which comes from a spring instead of a tap. [4] A second plant was later opened in Brampton, Ontario. Dasani, although Coca-Cola doesn't exactly trumpet this fact, is not naturally-sourced. [19] Some states allow bottled water plants to meet the EPA's Safe Drinking Water Act instead of the FDA's standards for purified water, so not even all Dasani bottles may be held to the same standard. Dasani, which launched in 1999, was introduced into the British market to great fanfare in 2004 — fanfare from the Coca-Cola company, that is, who spent millions of pounds promoting their product. [21] This new line began in the Northeast US in September, and should spread through the rest of the US in 2020. Still, that's not to say that the Coca-Cola company has entirely abandoned the idea of selling bottled water in the UK, it's just that they've had to be a bit smarter about it. Potentially billions of dollars were lost because of a few bad weeks back in early 2004. After this news broke, half a million bottles of Dasani had to be recalled. Should You Worry? [20], In the summer of 2019, Coke announced that Dasani will become available in aluminum cans. The product is tap water, filtered and bottled, with added sodium. [31] The National Park Service considered banning plastic bottles in the park, but Coca-Cola blocked the ban. [20], Dasani sources water from municipal tap water in California locations, even during drought years. Coca-Cola uses tap water from local municipal water supplies,[2] filters it using the process of reverse osmosis,[2] and adds trace amounts of minerals, including magnesium sulfate (epsom salt), potassium chloride and sodium chloride (table salt). This makes Coca-Cola the largest bioplastic user in the world. The Calgary and Brampton plants produce Coca-Cola's plain-water (Dasani) and sugar-water (soft drinks) products. [13] Places Dasani sources its water from include: California,[12] Minnesota,[14] Arizona,[15] Colorado,[15] and Michigan. [20], Plastic bottles account for 30% of the waste in the Grand Canyon, where Dasani water is the water sold by the parks. Even in a "crisis" nobody drinking that trash a** water,' one person tweeted along with a picture of the bottled water left at the store. Reusable cups. ", The real reason you can't buy Dasani water in the UK, Dasani, although Coca-Cola doesn't exactly trumpet this fact, is not naturally-sourced. When a batch of Dasani was tested, it was found to contain between 10 and 22 parts per billion of bromate, which exceeded the UK limit for bottled and tap water of 10 ppb. The company says people like them too much", "Plastic bottles vs. aluminum cans: who'll win the global water fight? [18], This filtration process consists of a multi-barrier treatment system[19] using disinfecting, reverse osmosis, and nanofiltration to remove impurities. The brand was made available in Quebec shortly afterwards, in April 2001. By early March 2004, the mainstream press had picked up the story [7] and it became widely reported that Sidcup tap water, after being processed was being sold under the Dasani brand name in the UK. Coke's attempt to sell tap water backfires in cancer scare", "The real thing? In fact the water submits a lot of treatments into a special plant. [24] Additionally, 69% of aluminum cans are recycled worldwide, but less plastic packaging is recycled.[25]. There are six common Dasani bottle sizes sold in Canada: 355 mL (12 fl oz), 500mL, 591 mL (20 fl oz), 710 mL (24 fl oz), 1 L, and 1.5 L. Bottles are sold individually and in packs of 6, 12, and 24. Ads also trumpeted the fact that this spunky beverage was "vitally refreshing and abundantly available" and something you could "enjoy... at home, at the gym, at work and in between". Dasani was introduced to the Brazilian market in mid-2003, renamed as Aquarius. [24] Less power is needed to transport and refrigerate canned beverages, which reduces the carbon footprints of cans.