"I think we were made for the flavored sparkling water category," PepsiCo CEO Indra Nooyi said in a call with investors on Tuesday. I like the extra carbonation. That was the concept behind Hint water when it was conceived by founder Kara Goldin in 2005. In general, it seems as though Pepsi is relying on smells to trick drinkers' brains on taste instead of actually packing the flavors into the beverage. It also contains fruit juice concentrates (but not enough to add calories), green tea extract (but not enough to add caffeine), preservatives, vitamin A, D and several B vitamins. As is the case with still waters that are infused with fruit flavors, the sparkling varieties can also include citric acid. Some features our editors unanimously agreed on were that La Croix had better flavor and Bubly was more fragrant. Until the FDA comes up with a definition, the use of the term “natural” on labels is up to the discretion of a brand, so the type of sweetener used in Bai may be a naturally-derived substance — but it's not naturally occurring. Brian Ronholm, director of food policy for Consumer Reports, said in a press release that the study highlights the need for federal limits for PFAS in water products. According to Nooyi, the drink is worth the hype. Account active But citric acid, though natural, creates an acidic environment in your mouth, which can lead to tooth erosion. The La Croix version reminded us of a very dull Sprite, while the Bubly had us daydreaming of warmer days and Italian ice. LaCroix again comes out on top with a more lasting flavor and aftertaste, while bubly seems to rely on the initial burst of taste that comes with the first whiff of the drink. In that case, there are drinks that have both! Popular sparkling water brand LaCroix sued over 'all natural' label, Justin Timberlake, inventor of the viral "braspberry,", Is America's Soda Fever Over? Copyright © 2020. These drinks add a pop of flavor and fizz that is refreshing and subtle, without any sweetness. Score: 7.8/10 For fans of fizz, check out Polar. Customers can purchase the drink in eight different flavors: lime, grapefruit, strawberry, lemon, orange, apple, mango, and cherry. And it's continuing to climb. Is La Croix bad for you? PFAS aren't federally regulated, but some states have set limits. LaCroix states that all of its products meet the guidelines currently set by the FDA. Spindrift Orange Mango (1.6 out of 10), 9. Also, concern around artificial sweeteners, including sucralose, has grown recently due to a variety of factors. Schweppes Pink Grapefruit (7.0 out of 10), 8. It’s made when a fungi called Moniliella pollinis ferments on corn or wheat. Other brands were also tested in the study, but fell below the measurable amount of PPT. Is it safe to go to the gym or an exercise class? Hydration is great, but you may not want caffeine, too. Bai Bubbles contains the same sweeteners as its still counterpart, as well as juice concentrate, coffee fruit and white tea extract. With Hint, the flavors are derived from non-GMO plants. Dasani Sparkling Pomegranate Blueberry (7.2 out of 10), 7. Back to those sweeteners in Bai. By clicking “I agree” below, you consent to the use by us and our third-party partners of cookies and data gathered from your use of our platforms. Pepsi’s new Bubly has fans raving. bubly represents a great opportunity for PepsiCo — but don't expect it to steal LaCroix's crown any time soon. LaCroix is the clear leader in the sparkling-water market, and sales have skyrocketed in recent years. With Pepsi's backing, bubly will probably make millions of dollars, but it's never going to be the cool cult favorite that LaCroix is. In the case of Just Water (co-founded by Jaden Smith), they use organic fruit essences. Sorry to all you LaCroix fans out there — there's none on either list. It was later sweetened with Nutrasweet and then updated in 1998 to include Splenda (sucralose). Fizz, the freckles of flavor! The European Food Safety Authority (EFSA) has questioned its safety as a food additive. Schweppes Strawberry Mango (2.8 out of 10), 1. For this match-up, we used a berry La Croix and a strawberry Bubly because the brands don’t have an identical flavor for this category. But for everyday hydration, plain water is still your best choice. In fact, the burst of grapefruit scent that escaped when we cracked open the tab was stronger than the actual taste. "The fact that so many brands had total PFAS below 1 ppt shows it is feasible to get to more protective levels," he said. Many individuals, especially those with irritable bowel syndrome (IBS), are sensitive to sugar alcohols, including erythritol. Researchers found several brands of sparkling water, including Topo Chico, Bubly, Polar, and La Croix, contained measurable amounts of man-made chemicals called per- and polyfluoroalkyl substances, or PFAS for short. ... Bubly is Pepsi's latest edition to the flavor-infused water craze. “Great bubbles, a little sourness.” “Great tartness.” “Nice lime flavor. Caffeinated water may contain caffeine that’s been extracted from green, un-roasted coffee beans, or it may come from a combination of ingredients, such as coffee fruit extract and white tea extract (which is what Bai uses in its beverages), or a combination of organic green coffee beans, ginseng and guarana, which is found in Hi-Ball. When flavor alone isn’t enough, you might need some sparkles to jazz up your water. Very refreshing.”, “Subtle flavor. Subscriber “Two fighting flavors.” “Satan’s mojito.”, “Fake-tasting.” “I can tell they were shooting for strawberry but missed.”, “This flavor should be amazing. Save up to 85% on gifts from small businesses. By clicking ‘Sign up’, you agree to receive marketing emails from Business Insider